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10 DAYS FROM CITTADINODELLARTE


's not a spelling error that says the title and I have no quarrel with the Italian grammar, but to tell my experience of ten days of analysis in organization Cittadellarte (all attached and without apostrophes and accent) does not know just where to start.

Then, a dream, the cubes in motion, a university of ideas for creative young people, sustainable fashion, green architecture, to love the differences, a new way of thinking about the economy, the third heaven ... I saw many things and met many people not interesting enough to tell an entire blog. First of all, the friendliness and availability of all citizens who are the Foundation. I had the opportunity to meet everyone, to be able to talk about their work experiences, and I immediately felt at ease. I used to go hopping from office to office to discover the many things that this foundation can do.

the center of it all is the art , in all its forms, but not an 'art for its own sake, but aims to achieve a responsible transformation in every sphere of human . And asking the various Offices, or the operational centers of the Foundation for the moment are: production, art, spirituality, architecture, economy, employment, education, nutrition, communication, printing, political, ecology (but the dream of Michelangelo Pistoletto would be able to embrace all that pertains to human) I discovered that art can be a great vehicle for social change. And then there are not only the offices but also the archive, the guest, the store, administration, laboratories, ReMida, UNIDEE ... in short, a world of things to discover!
"A motto of this is" close the gap while the differences. " He opened a workshop whose purpose is to form an embryonic nucleus of energy that can be communicated outside of a restricted area. That is, gathering the creative impulses that seek contact with the vast potential Existing though unexpressed: to create as a result of which must be channels of the spherical structure of human society on the planet. "Michelangelo Pistoletto as described in the text of the 1994 Arts Project which is one of the reasons why he thought the Cittadellarte.

really look inside the Pistoletto Foundation looks like a workshop where you design the vehicles through this creative and build bridges between the social aspects that might not communicate . All this with a great attention to the human, environmental and ethical and appropriate use of technology.

If art is your daily bread, Cittadellarte must be one of the goals of your way. I can testify that breathe for a few days the climate of Cittadellarte you will do well!
're still reading this post? What are you waiting to try to achieve as a means of connecting rod go and visit?

To start your journey here are two links:

http://www.cittadellarte.it/

http://www.pistoletto.it/

Bring your wealth of creativity, come back with trunks of new ideas! Michelangelo Pistoletto

Pictured in front of one of his works.

Joseph Fiore

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Parks literary journey to the places of the great writers


During his experience at Organization Analysis Monti & Taft Catherine Rose had the opportunity to develop and see tafter.it published the following article.

Our country is rich in cultural treasures to which writers, playwrights and poets have drawn on in describing their work or simply express a literary invention.
City, squares, streets, churches, but also landscapes, countryside, valleys, coast and anything else you can find enclosed the pages of a book can become a precious cultural heritage to protect, promote and make available to visitors in a kind Travel in literature and memory.
These are the essential requirements which have initiated the project of Literary Parks was born in the late eighties from an idea by Stanley Nievo, grandson of the famous author of "Confessions of an Italian" Ippolito Nievo, and now mark the Foundation, and subsequently concentrated in the Italian Cultural Landscape Company, the new entity created by Enrico Ducrot de Elephant Travels with Cunsuelo Nievo and Stanislas de Marsanich, co-workers in Stanislaus Nievo. With the Italian Cultural Landscape
technical organization of the Elephant Travel, Parks became part of the Italian tourist, becoming a rich and structured new product to sell in the agencies travel, for the promotion and enhancement of the territory in Italy and abroad of the cultural, natural and human. The birth of this new tourism product involves the construction of real cultural maps and a calendar of events for travel ideas concerning the activities of the Parks and publication of a catalog in the spring.
The Literary Park recreates real locations tracked through the atmosphere and charm that permeate the literary text itself, trying to involve as Stanislas de Marsanich states, all five senses while stimulating the imagination of visitors. This policy brings out the evolution of the idea of \u200b\u200bheritage, no longer bound only monuments but to a place, a concept that overcomes the separation between nature and culture and investing directly, the active involvement of the population in a process of reappropriation of identity.
The idea stems from the Literary Parks to combine two experiences, the imagination and the reality: from the literary (the places of birth or inspiration of the author or those in which he set his work) to create concrete paths.
But the park is at the same time, a physical and mental, that unlike the natural one has no boundaries and that through the efforts of the actors becomes concrete proposal for tourist use. These new interpretations pass through the organization of special events, theatrical performances, lectures, guided tours, activities of a wine and food and crafts that allow you to give life to building a real tourism product by encouraging visits by the reader to places otherwise considered only for their beauty. Among the original initiatives already carried out, the whole of Parks, just remember ... A Journey Imperial provided a guided tour by boat on Lake Paola discovering the Imperial Villa of Domitian in the Homer Park. The visit, the most complete in the Circeo National Park, combines history, nature and landscape, giving rise to a unique scenario, the discovery of an archaeological site of the most important of the territory.
In this way the park is a tool capable of setting in motion a process of economic development, social and growth of the area concerned, through a new use of cultural heritage and identification with the area of \u200b\u200bpopulation, stimulating new forms of entrepreneurship linked to the presence of visitors and spreading the knowledge of specific environments, but foreign and distant to major tourist mass. A key objective is indeed to make the parks more and more permanent transforming the area into a destination for niche tourism. Everything shall respect it, entering the parks in a context of sustainable and responsible cultural tourism, through a series of well-defined criteria (such as using energy saving light bulbs), because the landscape is not intended solely as a landscape, but territory as a place of identity, which involves the whole community there and that must be preserved, thereby discovering the beauty and charm through the rediscovery of the relationship between nature and man. Paths that wind through the trails and streets of the places linked to the themes of author ... Stories of witches, with torches and on the other stories, is an example of evening performances held in the village of Antwerp Abruzzi, where the plays were performed in specific places, "pictures", related to the tradition anversana and D'Annunzio.
literary parks play a decisive role especially for small towns, acquire a role as cultural reference for them and trying also to ensure the protection of the territory in which they are born. A journey made real and present even in smaller firms, the encounter with the place that introduce the characters to a story is inseparable from the place: the result is that a visit to the territories of fat and Levian Aliano including Levi in \u200b\u200bthe park in Basilicata, makes stars of Christ was formed at Eboli, by organizing Guided tours of the places described in the novel, memory trips and exhibitions.
should also be emphasized that the individual will arise for individual parks, they are real custom-tailored suits, reflecting different environmental and human situations and that the functionality of them is guaranteed only if there is a real interest of their local creation and their development: a weight factor is played by the political landscape and the local authorities, so that you create a functional network with them and can develop the best without being isolated. Many parks cooperate or are directly managed by local authorities and environmental organizations, cultural or SCE, as the case for the Literary Park "Giovanni Verga" in Vizzini (Catania), or the case of the birth of the park dedicated to Pier Paolo Pasolini Idroscalo Ostia by the Mediterranean Habitat Centre-Lipu.

Insights:
www.parchiletterari.com

Catherine Rosati
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The marketing economy in the era of cultural experiences


In the study of processes that belong to the management of art and culture in Italy is not really easy to talk about the financial aspects in a business organization and is even more difficult to discuss marketing . All This is because we are still very attached to thoughts that means marketing as mechanisms of control and manipulation for profit of some, or the lack of financial management skills that go along with its objectives and mission of the organization or cultural institution .

remember though we had already surpassed the production of consumer goods and services for the mere satisfaction of needs for the firm's profit. Today, who runs a cultural organization or institution is to be understood art and culture including non-profit organization, has an opportunity, or rather the need to be transparent in its communication to to achieve its objectives in relation to the public it serves. You realize that you must also have a strategy if you want to succeed. All this influences the type of internal and external relations of the organization. Today is exactly the direct exchange between the company and customers or users that forms the basis of a case of economic success. Then we can say that we are living in ' was the exchange and creation of genuine relationships based on the principle of mutualism between people and businesses. We talk about the symbolic economy, where the functional performance of a product or service is not enough anymore like it used during the production period and industrial consumption in order to meet the consumer / user. It was understood from sociological analysis of consumer behavior in developed countries that are increasingly the products / services that are purchased to meet a specific need, material, as pointed out by the researcher Umberto Martini during his lecture in cultural marketing to MAC 7. In addition to formal and functional aspects of the product or service, what counts even more is the experience that the buying process is. We are learning to re-evaluate the moments and ways to exchange information (and not from official sources), in which relationships are built up that will have a decisive role in decision making about the type and providing for the purchase or use, and then the chance to win a place in public demand which is robust and durable.

In this way you can move the discussion of the logic of marketing that has run for over a century in business and profit, to the realm of artistic and cultural production and management to talk now of implementation techniques cultural marketing. It is not only to reconsider the famous marketing mix designed in the '60s, or the model of the 4Ps (product, price, place, promotion) and other various instruments such as performance indicators that measure the degree of customer satisfaction and the degree of customer retention, but also to adapt and use them according to the needs of a particular sector. It is about giving attention to individuality, personal characteristics of the audience and the use conceive as a unique experience, which is to say treat in detail the experience that a person may receive and take into account that those same experiences that in the future will give positive feedback or negative, thus becoming a lever of influence on the domestic market. We can finally understand that the experience has a unique and reproducible as if it were a commodity. It is for this reason that the operator of arts and culture is complicated by the process with which the principles of management in its field.

is my opinion that the time has come for understanding the market as a group of people with the characteristics and behaviors that respond to the needs and desires, with a capacity to reason about priorities and choices to be implemented, but also with many other ability to move and drag to let emotion and perception often irrational. In this way, the use must be understood as a unique experience, unique in every moment, which belongs to every single person. So, we need to start thinking in terms of "economy of experience" as it was called by BJ Pine and JH Gilmore in 2000: "stage experience does not mean entertain, but engage." Defined as the fourth form of financial offer, experience is given by the direct participation in a memorable event for which a price has been paid. Ten years ago, had been listed the types of "real experience" by N. and P. Kotler Kotler as "recreational experience, socializing experience, educational experience, aesthetic experience, expertise and experience exciting celebration." In these terms, you can think of a use of the marketing management of cultural institutions, that is respectful and development for the company. You must, however, begin to think of marketing as the set of activities that will reach the right people by offering products / services, arts and cultural ad hoc with the clear objective of meeting each other, so without losing its consistency with the mission of the institution or firm culture.

Martha Jiménez Rosano

(Julia collaborated Hertmaier)